The 2009 Edition of the Rich Web Experience: Adding Spice to Your Applications

Posted by: Neal Ford on 09/09/2009
Several years ago, I called an Ajax conference a condiment conference because most everyone there concerned themselves with technologies that augmented other technologies (for example, your base language is Java but you need JavaScript to make your applications suck less). Now, I think that user interaction, web design, the rise of Rich Internet Applications (when used suitably), and other user-facing issues have a deeper relationship to the underlying technologies. Thus, I'm calling this year's Rich Web Experience the spice for your underlying technology. Food is edible without condiments, but bland without spices. You can't avoid the browser as a platform; might as well embrace it in Orlando in December.

About Neal Ford

Neal Ford

Neal is Software Architect and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery.

Before joining ThoughtWorks, Neal was the Chief Technology Officer at The DSW Group, Ltd., a nationally recognized training and development firm. Neal has a degree in Computer Science from Georgia State University specializing in languages and compilers and a minor in mathematics specializing in statistical analysis.

He is also the designer and developer of applications, instructional materials, magazine articles, video presentations, and author of 6 books, including the most recent The Productive Programmer. His language proficiencies include Java, C#/.NET, Ruby, Groovy, functional languages, Scheme, Object Pascal, C++, and C. His primary consulting focus is the design and construction of large-scale enterprise applications. Neal has taught on-site classes nationally and internationally to all phases of the military and to many Fortune 500 companies. He is also an internationally acclaimed speaker, having spoken at over 100 developer conferences worldwide, delivering more than 600 talks. If you have an insatiable curiosity about Neal, visit his web site at http://www.nealford.com. He welcomes feedback and can be reached at nford@thoughtworks.com.

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