Dawn of the Devs
The interactive industry has a little PR problem: half the world sees us as reclusive loners sitting in dark rooms, and the other half sees us as app-happy adult kids riding through offices on scooters. However inaccurate this is, we have to change it. Future projects are riding on it, our industry is depending on it, and end users need it.
Interactive is only 50% technology; the other 50% is about people. The quality of our technological work directly correlates to how well we work with people, and people's experiences with what we build. We have a responsibility to make projects better and to create end products that are actually--in practice--the best solutions for our clients' problems. We have to learn to talk about what we do and how we do it, we have to teach clients how to think intelligently about the possibilities and realities of interactive products, and we have to ask our team members to do the same.
We'll discuss the framework the Geek Girls Guide developed to establish a high standard, industry-wide way of approaching digital projects. We'll outline how to collaborate well no matter what role you play on the team, give a high-level overview of an interactive process that works with any type of interactive product, and articulate the kind of thinking that's required for successful, effective results.
About Nancy Lyons
Nancy works at the intersection of technology, community, and people. As a leader and technologist, she creates solutions that further community and business goals by meeting the needs of individuals. Her guiding philosophy is that a human-centered approach to technology is the only way to get results that make a difference. Problem solving is about empowerment: motivated people create good products. Nancy supports clients and teams by fostering a collaborative, idea-driven culture that nurtures creativity and brainpower.
Nancy is President/CEO of Clockwork Active Media, a leading digital agency specializing in designing and developing business solutions for web and mobile. She speaks extensively about work culture, social media, technology, and leadership and has been locally and nationally recognized for her role as owner and CEO of Clockwork. Nancy also serves on the national Board of Directors of The Family Equality Council.More About Nancy »
About Meghan Wilker
Meghan specializes in using strategy, technology, and process to bring people and products together. Her public speaking, writing and outreach guides individuals and businesses to develop smart digital products. Whether she's managing a team or mentoring students, she believes that technology creates endless opportunities to make life easier and to produce meaningful connections. She empowers users to proactively engage with the web by being aware, educated, and attentive and spearheads dialogue that drives evolution within the interactive community.
Meghan is the VP, Managing Director at Clockwork Active Media, a digital agency specializing in designing and developing business solutions for web and mobile. She's a contributing writer at GTDtimes.com, and was named as a "Woman to Watch" by the Minneapolis/St. Paul Business Journal.More About Meghan »